Investment ensures Pineapple's vision for a scalable, affordable, and enjoyable self-guided touring solution for the apartment industry.
Boston, November 30, 2022-- Pineapple initially launched in June 2022 at the National Apartment Association conference in San Diego. Now, just six months later, they've expanded into four states and have been backed by Comeback Capital for their initial round of fundraising.
Pineapple isn't the first to introduce a self-guided touring solution to the apartment industry, but its unique model has quickly gained the attention of industry operators and investors alike. Unlike other available solutions, Pineapple doesn't require smart locks or Bluetooth beacons. Intentionally light on hardware, a Manager can install one small Pineapple key kiosk at their entrance and begin offering self-guided tours to potential renters.
Self-guided touring gained substantial momentum as the apartment industry sought solutions during COVID. Once primarily considered a quick fix for the need for a touchless leasing experience, self-guided touring has proven to be a welcome and enduring solution for Managers. Self-guided touring solves two problems that challenge Managers today- busy renters seek more flexibility and autonomy in the leasing process and hiring and retaining talent is more challenging than ever.
With so many property management companies adopting self-guided tours, the possibilities within the space are endless. This partnership between Pineapple and Comeback Capital ensures that Pineapple is positioned to be a key player in further innovating the experience of self-guided tours.
"I'm really excited to begin our partnership with Scott, Tony, and the team at Comeback Capital. Their team has a wealth of experience as investors, but for me, what stood out was their collective experience (and wild success) as
active entrepreneurs themselves. The partnership is more than funding; it's an opportunity to learn from seasoned operators who also have that spark inside them that drives all founders. I'm grateful for the opportunity to have them with us and believe their knowledge will be crucial as Pineapple expands in 2023 and beyond."
Pineapple may seem like an overnight success, but it's actually Founder Steve Bonaventure's third successful PropTech launch after his success with CheckpointID and Apartment Guardian.
"Comeback Capital is excited to invest in Pineapple. Rarely do we get the opportunity to invest in an early-stage company run by an experienced founder whose customers explain that the startup's first product solves a really painful problem they are having," says Scott Shane, Managing Director of Comeback Capital.
About Pineapple
Pineapple is a PropTech startup on a mission to make touring and renting an apartment easier for everyone- renters and leasing teams alike. They facilitate self-guided tours without the need for smart locks, and instead, their key kiosk allows Property Managers to use the keys and key fobs they're already using. As an all-in-one self-guided touring solution, Pineapple pre-screens renters, schedules tours, and navigates renters through the building. All while tracking the keys every step of the way. In addition to self-guided tours, Pineapple also facilitates vendor access to minimize the time-consuming task for maintenance teams.
About Comeback Capital
Comeback Capital is a fast-moving early-stage venture fund that invests in high-potential companies outside of the traditional venture capital hubs of San Francisco, Silicon Valley and New York City. Led by experienced entrepreneurs Phil Hagerman and Patrick McKenna, and longtime investors Scott Shane and Tony Olivito, Comeback Capital catalyzes the flywheel of startup growth. On its second fund, Comeback has provided top decile results to its coastal and middle-of-the-country VCs, family offices and high net worth individuals looking for startups across a broad geography. For more information on Comeback Capital, visit https://www.comeback.vc.
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