Perspectives
Ideas on the future of leasing.
Twenty years in multifamily. Three companies. Here's what we've learned, and what we think comes next.
The NAA Series
Four articles on where leasing goes next.
The NAA Series · 1 of 4
The Apartment Industry Has a Customer Problem. And We're Not Talking About It.
Renters aren't ghosting you. They already forgot you. How the industry came to optimize for cost, and what it's costing us.
Read →The NAA Series · 2 of 4We Were Wrong About Self-Guided Tours. Here's What We Missed.
Self-guided touring was supposed to serve the renter. It became a cost-cutting exercise instead. A confession, and a better path.
Read →The NAA Series · 3 of 4What Leasing Partnership Actually Looks Like: Stories From the Field
Theory is nice. But you don't sign a lease on theory. The Friday night version, the confused-prospect-in-a-parking-lot version.
Read →The NAA Series · 4 of 4A Different Path to the Future of Leasing
Two options dominate the conversation: stay the course, or automate everything. Both are wrong. Here's option three.
Read →More coming
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